A retail showroom has two main functions-one to cater to the demands of the customer and second to play on the product to increase customers demand. When this demand is taken a step ahead and there is a synchronized collaboration between the product and the design then the result is design concept of The Bath World. Situated in Vadodara, The Bath World is one of the most renowned and reputed sanitary ware and tile showroom in Gujarat. Keeping this in mind, the design team was determined to ensure that this retail/ display space for sanitary ware, Philips lighting, tiles and artwork would be completely different from the run-of-the-mill showrooms with bright lights and rows upon rows of products.
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