RC Bafna jewellers, have a chain of jewelry stores in Aurangabad, Jalgaon and now in Nasik. This family owned chain of stores has always run along the lines of the traditional Indian jewelry shop. The group approached DGA to design their new 15,000 sq ft store at Nasik two years ago. Their brief was simple- to design the store in such a way as to broaden their client base while ensuring that the loyalty of their older clients was maintained. While evolving the concept, DGA felt that it was important to break with tradition. They decided on a color palette of grey and white- colours usually associated with high end contemporary design. These blunt cold colours are not usually seen in jewelry stores. These colors lent a sense of simplicity and vastness to the space. To this minimal palette traditional details were added to create points of interest.
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